About Us
ROCG Asia Pacific
We are an international network specialising in strategy, finance and operations for privately owned, family businesses through to large listed and multinational companies. ROCG Asia Pacific is a part of ROCG Global, however, unlike large corporate financial firms, we operate via local firms, so we’re on the ground with you, providing local market knowledge and one-on-one, face-to-face service.

How We Assess Your SME Business
Every privately owned SME business can benefit from the help of an expert advisor who:
- knows both how to apply the principles of good business management
- AND has a thorough understanding of the local business environment
Here at ROCG we do this by carrying out a comprehensive SWOT Analysis.
All businesses, yours included, follow a life cycle – the initial development and growth followed by an eventual decline and failure – UNLESS a planned series of corrections keeps the business tracking towards success. To make those corrections effectively you need to have:
- a clear understanding of your external environment and
- a realistic evaluation of how the business itself functions i.e. its internal environment.
The External Environment – it’s not just the economy!
Your business is subject to the influences of the external environment. Significant events can be happening, yet be undetectable on a day-to-day basis. An assessment of the external environment will identify the opportunities for your business as well as the threats.
The Internal Environment – how well does it really work? A SWOT analysis helps find the answers
Your business has its strengths and weaknesses.
- Strengths make a business competitive
- Weaknesses place a business at a competitive disadvantage
- It is important to know and understand your strengths so that you can use them to your greatest advantage
- It is equally important to know your weaknesses so you can act to minimise their influence and work to overcome them.
Strategic Options – The Best Way Forward
To develop alternative strategic options requires an assessment of the current strategic position of the business. The identified opportunities and strengths of the business create a framework for evaluating a range of options. In some cases, the strategic options need to focus on ensuring that the threats and weaknesses faced by the business are mitigated.
Our Focus on You
We look at you, your business and the complexity of your portfolio of assets:
- Property
- Loan and debt finance
- Pensions
- Savings and investments
- Other business interests
We help you to make the best strategic decisions on how to best manage your entire portfolio of assets and liabilities. You are all individuals with a unique set of issues making up your business and personal lives. For some there may be more than one business interest to be managed within your personal portfolio. For others personal property investments may be closely connected with one or more of your business interests. Loan and debt finance secured personally rather than through a business entity can further complicate matters.
It is common to find a vast and diverse array of pensions, savings and investments (including investments in shares, equity plans and bonds) which may have originated, and been funded from a successful and profitable private business. For some business owners the recent recession may now find you looking at your non-business investments to resolve core business issues.
At ROCG we clearly understand these complexities. We have designed exclusive award winning systems and methodologies that help you to make the best strategic decisions on how to manage your entire portfolio of assets and liabilities both business and personal. Perhaps that is why over 98% of our client base managed to navigate the most recent recession successfully.


What You Can Expect
Benefits to You
- Add measurable value to your business (in excess of your investment with us)
- Know where you are going and be clear on how to get there
- Have your business focused on goals that are realistic and achievable
- Benefit personally from the improved performance of your business
- See profitability and productivity improvements
- Quickly identify and leverage new market opportunities and business efficiency capabilities
- Maximise the return on your investment – the ultimate measure of business performance!
Business Excellence from ROCG
- True Professionalism – we relentlessly focus on output quality rather than throughput quantity
- Holistic Capability – in addition to our core financial expertise our strategic work spans all the key areas that drive and enable a business to grow and flourish
- Maximising Profit & Wealth – this is the firm’s core deliverable at both a business and personal level
- Real Business Acumen – a keen understanding of how business really works and how to drive it
- Risk Management – peace of mind that all angles are considered and covered off as best as they can be to minimise potential distress
- Common Sense – we will always temper our business advice with practical and commercial common sense
- Grounded Clarity – don’t get lost in theoretical business concepts; we deal in real solutions for real business run by ordinary, no nonsense, business people like you
A Real Team Player
- Putting you First – it’s not all about the business… it’s about how you feel about what your business does for/to you, and your comfort within that space
- Protectiveness – always trying to be one step ahead in identifying risks and minimising your stress
- Loyalty – even when times get tough we have a reputation for sticking with our clients and being there for them
- Courage – we will fight in your corner no matter how big or daunting the institution you need to deal with, or how complex or difficult it is to state your case
- Generosity – it’s not all about recovering billable hours; it’s going the extra mile when it is simply the right thing to do! We find that when you do the right things for the right people, the money takes care of itself
- Honesty – we will tell things exactly as they are, even when it might seem unpalatable Confidentiality your affairs are your business and nobody else’s
How We Work With You
Our promise is to:
- define clear work objectives
- deliver on time, within agreed budget and to the highest standard
We understand that retaining a professional adviser is like any other business decision. You need to be very clear on the work objectives, how the work will be done and how much it will cost.
When you work with ROCG we promise the following:
- Each Assignment is split into fixed length work pieces with clear work objectives
- A gate review is performed after each work piece
- This ensures deliverables are met – before any further work commences
- We only do the work required – no unnecessary extras!
- The investment and commitment is fixed in advance for each work piece
- Pricing is agreed on a downward ratchet consulting day rate
- This rewards everyone for efficient and early delivery of the work planned
- An initial work piece rarely takes more than 2 or 3 days of consulting time
- The more work that is done the cheaper and more affordable it becomes!


Register your interest for a free consultation
If you have any questions, please do not hesitate to send us a message. We aim to reply within 24 hours.
